On April 12, 2005 the Pittsburgh Steelers and Myron Cope presented Allegheny Valley School's President and Chief Executive Officer Regis Champ with a check for $270,000, representing the proceeds from the 2004 season sales of the Terrible TowelTM. The check presentation took place during a press conference held at the Pittsburgh Campus. Dozens of residents were in attendance and many more helped to create decorations hanging throughout the gym that thanked Myron and the Steelers for their generosity. Several local television, radio and newspapers attended and produced stories about the event.
Myron Cope, who created the Terrible TowelTM nearly 30 years ago, awarded its trademark to Allegheny Valley School as a gift in 1996. Cope's son has been an AVS resident for more than 20 years. "Allegheny Valley School, in the help that it gives to the severely handicapped and people with mental retardation, is the most outstanding organization that I have been personally acquainted with," said Cope. "It has made a tremendous difference in the lives of my son and our entire family."
Over the past eight years, a portion of the proceeds from the sale of all TerribleTM products (towels, earrings, footballs, license plates, lapel pins and more) have come to Allegheny Valley School to help improve the quality of life for the people that we serve. "The better the Steelers do, the greater the impact it has on our organization and the lives of our residents" said Champ. "We are very thankful that Myron Cope appreciated us enough to give us his Terrible Towel" trademark."
The funds that AVS receives from the Terrible TowelTM are contributed to the Capital Development Fund to help cover the gap between expenses reimbursable by Medicaid and the organization's total expenses. Property, program expansions, equipment and renovations are examples of expenditures that require support of the Capital Development Fund.
Steelers President Art Rooney II, called out of town and unable to attend the event, commented, "The Terrible TowelTM has long been a symbol of the power of Steelers football on the field, but it also helps improve the lives of hundreds of residents of Allegheny Valley School throughout Pennsylvania."
We are grateful to the Pittsburgh Steelers and Myron Cope for making a difference in the lives of the children and adults that we serve.